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Success Starts in the Mind
What Top Performers Think Differently

Gymshark CEO, Ben Francis
Hey Fit Squad,
Success leaves clues — and if you study the people consistently performing at the top of their game, you’ll notice something powerful:
It’s not just their work ethic, skills, or resources that set them apart.
It’s how they think.
Their mindset is the driving force behind their habits, decisions, and results.
Let’s break down 5 mindset shifts that separate high performers from the average — and show you how to adopt them starting today.
🔁 1. From “I have to get it right” → “I’m here to learn and improve”
The average mindset: Avoids failure. Sees mistakes as proof they’re not good enough.
The high performer mindset: Views failure as feedback. They know success comes through repetition, not perfection.
Real-life example:
Serena Williams didn’t become great by winning every match — she became great by analyzing every loss, identifying patterns, and refining her game.
Try this:
Ask yourself after every setback: “What can I learn from this?”
Journal 3 things you’d do differently next time — then move forward.
🧭 2. From “I don’t feel motivated” → “I take action even when I don’t feel like it”
The average mindset: Waits for motivation to strike.
The high performer mindset: Knows that discipline creates momentum — and motivation follows action, not the other way around.
Real-life example:
Jocko Willink, Navy SEAL and leadership expert, wakes up at 4:30 AM daily — not because it’s fun, but because it creates structure, clarity, and commitment.
Try this:
Commit to doing one small thing toward your goal every day — even when it feels uncomfortable.
It could be 5 minutes of movement, 10 minutes of reading, or reaching out to one person.
🧠 3. From “This is who I am” → “I can evolve at any time”
The average mindset: Believes identity is fixed. “I’m just not a leader / good with money / consistent.”
The high performer mindset: Understands that identity is flexible. They upgrade it over time through intentional choices.
Real-life example:
Arnold Schwarzenegger has reinvented himself multiple times — from bodybuilder to movie star to governor — because he never let a single label define him.
Try this:
Finish this sentence daily: “I’m the kind of person who…”
Fill in the blank with the identity you’re stepping into. Example: “I’m the kind of person who follows through.”
⚡ 4. From “What if it goes wrong?” → “What if it works out better than I imagined?”
The average mindset: Is fear-driven, always playing defense.
The high performer mindset: Focuses on possibility, not just problems.
Real-life example:
Sara Blakely (founder of Spanx) credits her mindset for her billion-dollar success. She practiced visualizing what could go right — and moved in that direction with confidence.
Try this:
Each time doubt creeps in, write down 3 ways your goal could work out — even in a small way.
Shift your focus from anxiety to opportunity.
🛠️ 5. From “I’ll wait until I feel ready” → “I get ready by doing”
The average mindset: Overthinks, waits, hesitates.
The high performer mindset: Knows confidence comes after action — not before.
Real-life example:
Richard Branson famously started businesses he didn’t feel ready for — including launching an airline. He figured it out by being in the arena, not standing on the sidelines.
Try this:
Pick one thing you’ve been putting off until you “feel ready” — and take step one today.
Action builds clarity. Movement builds belief.
💭 Final Thought:
Success isn’t a secret formula or something reserved for the elite.
It starts in your mind — with the thoughts you repeat, the beliefs you hold, and the identity you choose to live by.
If you can shift your mindset, you can shift your entire trajectory.